Use Of Digital Signage

1. Content matters: No matter how advanced the technology is, digital signage will not succeed if the content sucks. The content should be clear and concise. Of course, if a customer sees an ad for a Charmin tissue while waiting for a Big Mac at McDonald's, that's a failure.

2. The content should be vivid: try to make the viewer remember the relevant content, so as not to forget it after seeing it.

3. Location: If the screen is in an unobtrusive location (like hanging 12 feet in the air), then people won't look at it.

4. Information Updates: The key to the success of a small-scale broadcast network is delivering the right information to the right people at the right time. If you only change DVDs every month, you're doing the opposite. Likewise, if you can't simply update item prices online within 15 minutes, there's something wrong with the digital signage platform.

5. Closed-loop systems are important: If you can't prove that your ad is working, then you’re not going to get a big benefit from your digital signage. Therefore, it is necessary to pay attention not only to the playback of advertisements, but also to the effect of advertisements, forming a virtuous closed loop system.

6. Don't rely on manual updates: People will always make mistakes. Therefore, the network should be used to remotely update the system. Don't just loop the DVD. To use the network to constantly update the content.

7. Oriented employees are still a powerful sales tool: While most people always notice the display screen first, employees with a subconscious willingness to communicate can have a big impact on promoting the brand and company image. We need to realize this, because the time for advertising boards is limited after all.

8. Just the right sales: At the beginning of the article, we mentioned that the merchant's advertisement was blocked by the user. They are looking for new venues to advertise. And your store also has these merchant-branded products. So you can form a new partnership with them and do special promotions for their products in your network. This will perform better and at a lower cost than traditional advertising.

9. Don't go against the PC industry: use the industry's standard equipment. Few MPEG players will not match the PC.

10. Planning in advance: To choose a suitable control system, it is necessary to ensure that the system can be continuously upgraded and updated so as to meet the continuous expansion needs of the business in the future, and it is not necessary to replace the system as a whole every time it is expanded.

11. Network security is more important The system can ensure the security of the media network. In every link of data transmission, from the network administrator to the player, different software and hardware technologies are used for encryption to ensure the maximum security of the system. Comprehensive security protection to avoid hackers and illegal intrusions, giving you peace of mind.